News
DON’T CONFUSE TOOLS LIKE BIG DATA AND AI WITH CUSTOMER EXPERIENCE, SAYS DIGITAL DOYEN, PAUL MABRAY
Winemakers are so enamoured with making wine, they don’t always leave enough love over for selling it, believes digital marketing supremo Paul Mabray. The man credited with revolutionising Napa Valley wine marketing and giving it a progressive new digital face and...
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WINE & FOOD TOURISM CONFERENCE TO BRING WORLD-CLASS EXPERTISE DIRECTLY TO DELEGATES
Powerhouse wine strategist and futurist Paul Mabray, arguably the most pivotal international force in wine e-commerce, is one of two headline speakers at this year’s Wine & Food Tourism Conference on 2 December. The California-based pioneer, who has spent the past...
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2020 WINE & FOOD TOURISM AWARDS HONOUREES SHOW TRUE METTLE IN FACING DOWN PANDEMIC
“There’s nothing like a crisis to focus the mind,” remarked tourism doyenne Margi Biggs, convenor of the Wine & Food Tourism Awards, now in their second year. She was speaking at the announcement of this year’s honourees. “When the entire premise of your business...
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KEEP KIND AND CARRY ON
KEEP KIND AND CARRY ON, could be our new mantra, says Margi Biggs. Suddenly, people are talking about Rutger Bregman, the Dutch historian and futurist who argues in his newly launched Humankind: A Hopeful History, that “most people, deep down, are pretty decent”. At...
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ENTRIES OPEN FOR WINE & FOOD TOURISM AWARDS
The profound after-shock on tourism wrought by Covid 19 should not be taken as a signal of defeat, says organiser of the annual Wine & Food Tourism Awards, Margi Biggs. “As traumatic and disruptive as the effects have been on the entire tourism industry supply...
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WWF-SA BACKS NEW SUSTAINABILITY AWARD IN WINE AND FOOD TOURISM
If tourism in South Africa is to raise its contribution to GDP, expand economic opportunity and accelerate inclusive growth, it will have to tackle the issue of sustainability head-on, says Margi Biggs, convenor of the annual Wine & Food Tourism Conference....
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AUTHENTIC STORY-TELLING TO ATTRACT A NEW GENERATION OF TOURIST
A powerful message emerged during trends presentations by more than 15 high-level expert speakers at the recent Wine & Food Tourism Conference, held at Spier near Stellenbosch: a unified view that authenticity is essential in not only reaching, but converting new...
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SOUTH AFRICAN WINE & FOOD TOURISM CONFERENCE CELEBRATES COUNTRY’S TOP PERFORMERS
Nine of South Africa’s top wine and food tourism providers were named honourees in the inaugural Wine & Food Tourism Conference Awards at the close of this year’s Wine and Food Tourism Conference near Stellenbosch today (18 September). They were presented with...
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NATIONAL MINISTER OF TOURISM, A FIRST FOR WINE AND FOOD CONFERENCE
For the first time, a national government minister will attend the annual Wine & Food Tourism Conference, when Minister of Tourism, Mmamoloko Kubayi-Ngubane, presents the inaugural Wine & Food Tourism Awards at Spier, near Stellenbosch on 18 September....
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TOP DIGITAL STRATEGIST TO SHOW WINE & FOOD CONFERENCE DELEGATES HOW TO UP THEIR COMMUNICATION GAME AT ZERO COST
Wineries can easily and effectively raise their digital visibility and strategically enhance their impact without having to spend an additional cent and do so immediately. This is according to digital and media marketing maven Judith Lewis, who has been ranked by her...
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