Rebuilding a Brand
Kevin Arnold
Kevin has been a winemaker in the Stellenbosch for the past 47 years and was involved with Delheim, Rust en Vrede Estate and Waterford Estate, that he founded in 1998.
He now has a new wine brand called THE FAMILY which includes a Rhone Blend and Chenin Blanc from Stellenbosch and a Sauvignon/Semillon blend from the Cape Agulhus region. Some more serious reds wines will be launched in time to come.
My company, ARN and Associates (PTY) Ltd, is involved in the mentorship of young winemakers and consulting to wine companies on viticulture, winemaking, cellar door performance, sales and marketing