Opening Address


Monika Iuel

Chief Marketing Officer: WESGRO

Monika Iuel’s career began in 1992 when she worked for an outbound tour operator in Berlin, followed by boutique DMCs in Johannesburg, and thirteen years at Tourvest Destination Management. Iuel then spent four years at South African Tourism (SAT), initially as regional director for the Americas, during which time she opened the office in Sao Paulo and ultimately as general manager for international marketing, supporting all international SAT offices in Europe, Americas and Australasia.

Since 2016, Iuel has been CEO of Private Safaris Southern Africa – a destination management company owned by Fairfax Financial Holdings based in Toronto, where she led the reinvention of the business and helped it to weather the global Covid-19 pandemic in 2020, until joining WESGRO.