Panel Discussion: The Art of the Vine: How to differentiate your brand and customer experience


Angelica de Vere Mabray

CEO of The Donum Estate

Angelica de Vere Mabray is the Chief Executive Officer of The Donum Estate located in Carneros, Sonoma. With over 20 years of experience in the wine industry and more than 25 years in management, Angelica has in-depth knowledge of and experience with direct-to-consumer wine sales and marketing, e-commerce strategies, hospitality and visitor programs management, as well as luxury retail sector.

At Donum, Angelica oversees and executes key sales, marketing, and hospitality strategies with the goal of optimizing brand excellence and customer advocacy to lead to enhancement of brand image and awareness, sales and profitability. Prior to her role at Donum, Angelica served as CEO of Cornerstone Cellars in Napa where she provided overall leadership, tactical and strategic direction for the business.

Angelica has also served as CEO and President of Sullivan Vineyards where she developed and implemented key operation, investment, sales and marketing strategies directed towards increasing growth and profitability. Previously, Angelica was responsible for guiding all enterprise initiatives related to Consumer Direct Sales and Marketing, and the Retail Operations of 10 luxury wineries for Constellation Wines, US.

Angelica received a BA from Mills College in Oakland, California and a business management certificate for her additional studies at Institut d’Etudes Politiques de Paris. She speaks French fluently, and lives in Napa with her husband and children and French bulldog, Dolce.