How wineries can leverage on Cape Town’s membership of The Great Wine Capitals Global Network
Catherine Leparmentier Dayot
Managing Director Great Wine Capitals Global Network
After having studied foreign languages applied to business and management, Catherine started her career in Bordeaux, working for the French local government in consulting small and medium business in the development of their export markets.
After one year in Zürich (Switzerland) for the same organisation before heading back to Bordeaux and started working for the Bordeaux Chamber of Commerce and Industry, a public body which tasks are to support the business development of companies.
During a few years, she developed the “Cruise Bordeaux” concept, a local marketing organisation aiming at promoting Bordeaux as a port of call and increase the number of cruise ships calls in Bordeaux.
In 1998, Catherine oversaw the setup of an international network around wine and in June 1999, launched the Great Wine Capitals Global Network.
She is still in charge of the Network as its managing director and supervises the development of the organisation as well as the marketing and communication activities.
Ever since the last twenty years, she has been working with a lot of conviction and energy in the development of wine tourism in the Bordeaux vineyards and through her activities with the Great Wine Capitals, she is has gathered valuable knowledge in global wine tourism.
Catherine is married and has 2 daughters, aged 28 and 31. She loves wine, gastronomy, music and singing