Disrupting the SA Wine & Hospitality, Tourism Business


Peter Greenwall

Trend Specialist

They say innovation mostly comes from unlikely sources – Peter Greenwall comes from the Rock ‘n Roll world of composing original scores for conferences and events e.g. Miss World beauty Pageants, World Cup Opening Ceremonies and Off West End Musicals, so get ready for a Musical Keynote on Innovation!

His book, ‘LOGICAL STUPIDITY – INNOVATION by navigating through nonsense’ deals with psychology of innovation / PIFYAFFING: Pulling Ideas From Your Asspirations For Financial Gain and Errorthoughtical Engineering – ‘how multiple types of failure can be upcycled for innovation’

Peter’s navigation through nonsense is loads of fun and full of laughs but it’s also a lightbulb moment in creativity. It teaches how to access the creative soul within each of us, by showing off both outrageous and serious products from the future and the thinking process that lead to them.