The Wine Tourism Conference
– 2022 PROGRAMME –
PROGRAMME DIRECTOR – AFRICA MELANE
08:30
Registration
Tea, Coffee & Snacks
09:30
Welcome
Margi Biggs, Conference Convenor
09:35
Wesgro Opening Address
Monika Iuel: WESGRO Chief Marketing Officer
09:45
Maximising Wines Sales Through Tourism
Peter McAtamney, Principal: Wine Business Solutions (Australia)
10:15
Collaborating to Create Value & Growth Using Innovative Models and New Techology
Joshin Raghubar, founder of iKineo Ventures, Adbot & Explore Sideways
10:35
Changing the Face of Direct to Consumer
How hospitality, subscription economy, and ecommerce are transforming the way we sell and marketing wine
Paul Mabray, CEO: Pix (USA)
11:05
Tea
11:30
Where to for growth: Opportunities for South African wine in Sub-Saharan Africa
Mac Mabindilala: Founder & CEO, Pengo Insights
12:00
Innovative Wine Tasting Experiences for the New Generation of Wine Drinker
Siwela Sweetness Masoga, Owner: Siwela Wines, Gauteng
12:20
Airline Travel & Trends in the New Environment – A Delta Perspective
Jimmy Eichelgruen, Delta Airlines, Director for Sales for Africa, Middle East and India
12:35
Panel Discussion: How to differentiate your brand and customer experience
Panel Chair: Jean-Pierre Rossouw, South African wine & food writer, editor and consultant
Shelly Fuller, Programme Manager, WWF South Africa
Carolyn Martin, Founder & Co-Owner, Creation Wines,
Mike Ratcliffe, Chairperson of Stellenbosch Wine Route
13:00
Lunch
14:00
Panel Discussion: Investing in Tourism for Wine Sales
Chair: Andrew Douglas, Group Managing Director of Southern Skies Investment Holdings
Daphne Neethling, Owner Paardenkloof Estate
Dirk Human, Owner Black Oystercatcher
Adi Badenhorst, Owner AA Badenhorst Wines
14:30
The MICE Market Moves Wine
Estelle Lotter, Ripcord Promotions, Gauteng
14:45
Interview: Selling High End Wines Globally
Interviewer: Andre Morgenthal
Michael Fridjhon, Wine Writer, Consultant & Educator
15:05
Finding “Blue Oceans” in the Wine Tourism Industry
Prof. David Priilaid, Convenor: Postgrad Diploma in Entrepreneurship
UCT School of Management Studies
15:45
Selling Wine: Relaxation, Treats and Friends
Joe Fattorini: Trade Managing Director, Pix (UK)
16:15
Introduction to Boschendal Wines & Tasting
Kathy van Niekerk: DGB Brand Ambassador