The Wine Tourism Conference

– 2022 PROGRAMME –

PROGRAMME DIRECTOR – AFRICA MELANE

08:30

Registration

Tea, Coffee & Snacks

09:30

Welcome

Margi Biggs, Conference Convenor

09:35

Wesgro Opening Address

Monika Iuel: WESGRO Chief Marketing Officer

09:45

Maximising Wines Sales Through Tourism

Peter McAtamney, Principal: Wine Business Solutions (Australia)

10:15

Collaborating to Create Value & Growth Using Innovative Models and New Techology

Joshin Raghubar, founder of iKineo Ventures, Adbot & Explore Sideways

10:35

Changing the Face of Direct to Consumer

How hospitality, subscription economy, and ecommerce are transforming the way we sell and marketing wine

Paul Mabray, CEO: Pix (USA)

11:05

Tea

11:30

Where to for growth: Opportunities for South African wine in Sub-Saharan Africa

Mac Mabindilala: Founder & CEO, Pengo Insights

12:00

Innovative Wine Tasting Experiences for the New Generation of Wine Drinker

Siwela Sweetness Masoga, Owner: Siwela Wines, Gauteng

12:20

Airline Travel & Trends in the New Environment – A Delta Perspective

Jimmy Eichelgruen, Delta Airlines, Director for Sales for Africa, Middle East and India

12:35

Panel Discussion: How to differentiate your brand and customer experience

Panel Chair: Jean-Pierre Rossouw, South African wine & food writer, editor and consultant

Shelly Fuller, Programme Manager, WWF South Africa
Carolyn Martin, Founder & Co-Owner, Creation Wines,
Mike Ratcliffe, Chairperson of Stellenbosch Wine Route

13:00

Lunch

 

14:00

Panel Discussion: Investing in Tourism for Wine Sales

Chair: Andrew Douglas, Group Managing Director of Southern Skies Investment Holdings

Daphne Neethling, Owner Paardenkloof Estate
Dirk Human, Owner Black Oystercatcher
Adi Badenhorst, Owner AA Badenhorst Wines

14:30

The MICE Market Moves Wine

Estelle Lotter, Ripcord Promotions, Gauteng

14:45

Interview: Selling High End Wines Globally

Interviewer: Andre Morgenthal
Michael Fridjhon, Wine Writer, Consultant & Educator

15:05

Finding “Blue Oceans” in the Wine Tourism Industry

Prof. David Priilaid, Convenor: Postgrad Diploma in Entrepreneurship
UCT School of Management Studies

15:45

Selling Wine: Relaxation, Treats and Friends

Joe Fattorini: Trade Managing Director, Pix (UK)

16:15

Introduction to Boschendal Wines & Tasting

Kathy van Niekerk: DGB Brand Ambassador