The Wine Tourism Conference

– 2022 PROGRAMME –

PROGRAMME DIRECTOR – AFRICA MELANE

08:30

Registration

Tea, Coffee & Snacks

09:30

Welcome

Margi Biggs, Conference Convenor

09:35

Opening Address

David Maynier, Western Cape Dept of Economic Development & Tourism (TBC)

09:45

Maximising Wines Sales Through Tourism

Peter McAtamney, Principal: Wine Business Solutions (Australia)

10:15

The Way Forward Now

Paul Mabray, CEO: Pix (USA)

10:45

Collaborating to Create Value & Growth Using Innovative Models and New Techology

Joshin Raghubar, founder of iKineo Ventures, Adbot & Explore Sideways

11:05

Tea

11:30

Where to for growth: Opportunities for South African wine in Sub-Saharan Africa

Mac Mabindilala: Founder & CEO, Pengo Insights

12:00

Innovative Wine Tasting Experiences for the New Generation of Wine Drinker

Siwela Sweetness Masoga, Owner: Siwela Wines, Gauteng

12:20

Airline Travel & Trends in the New Environment – A Delta Perspective

Jimmy Eichelgruen, Delta Airlines, Director for Sales for Africa, Middle East and India

12:35

Panel Discussion: How to differentiate your brand and customer experience

Panel Chair: Hans Astrom, Vice Chairman & Shareholder, Klein Constantia Wine Estate

Angelica de Vere Mabray, CEO of The Donum Estate (USA)
Hein Koegelenberg, CEO, La Motte Wine Estate
Mike Ratcliffe, Chairperson of Stellenbosch Wine Route

13:00

Lunch

 

14:00

Panel Discussion: Investing in Tourism for Wine Sales

Chair: Andrew Douglas, Owner: The Wine Show, wine.co.za, CellarDirect

Daphne Neethling, Owner Paardenkloof Estate
Dirk Human, Owner Black Oystercatcher
Adi Badenhorst, Owner AA Badenhorst Wines

14:30

The MICE Market Moves Wine

Estelle Lotter, Ripcord Promotions, Gauteng

14:45

Interview: Selling High End Wines Globally

Interviewer: Andre Morgenthal
Michael Fridjon, Wine Writer, Consultant & Educator

15:05

Finding “Blue Oceans” in the Wine Tourism Industry

Prof. David Priilaid, Head of Section for Applied Management, UCT GSB

15:45

Wesgro Closing Address

Monika Iuel: WESGRO Chief Marketing Officer

16:00

Wine Tasting & Networking