Programme 2023

Keynote Speaker: Brands, Brand Building and Brand Distinction

Pepe Marais, Co-Founder and Group Chief Creative Officer, Joe Public United

Brand South Africa: Integrating the Excellence of Wine Tourism

Tshifhiwa Tshivhengwa, CEO Tourism Business Council of South Africa

There’s Nothing More Distinctive than your Brand Story

Katlego Flocart Ditlhokwe, Founder and Brand Strategy Consultant, The Hyphen

Tea

Maximising Wines Sales Through Branding Well

Peter McAtamney, Principal: Wine Business Solutions (Australia)

Building a new South African Brand

Paul Siguqa: CEO, Klein Goederust

Panel Discussion: Rebuilding a Brand

Moderator: Andrew Douglas, Group Managing Director and Founder, Southern Skies

Kevin Arnold, ARN and Associates
Pieter Cronjé, Consultant, Vergenoegd Löw Wine Estate
Jean-Pierre Rossouw, Owner, The Wine Village

Lunch

Panel Discussion: Conservation for Brand Building

Moderator: Andre Morgenthal, Project Manager, Old Vine Project

Shelly Fuller, Programme Manager, WWF South Africa
Jeremy Borg, Owner, Painted Wolf Wines
Kathryn Cilliers, Marketing Director, Spier

Cultivating Brand Warriors

Chantel Botha, MD and Founder, Brandlove Training

Airline Travel & Trends in the New Environment – A Delta Perspective

Building Collective Brand Identities in Wine Tourism

Mike Ratcliffe, Chairman, Stellenbosch Wine Route

Building Diversity and Inclusion in a Consumer Audience

Hardy McQueen, Executive Producer, The CyberCellar Wineshow

Wine Tourism – The Australian Experience

Robin Shaw, Wine Tourism Consultant (Australia)

Wine Tasting

Sponsored by Stellenbosch Wine Routes