Programme 2025
“Delivering Experiences that Inspire!”
– 2025 PROGRAMME –
07:30
Registration
08:30
Welcome
Greg Hughes, OnePoint Group
08:40
Opening Address
Annemie Liebenberg, Visit Stellenbosch
09:00
Trends shaping the future of Wine Tourism
Robin Shaw, Wine Tourism Australia
09:40
Creating a leading customer centric culture for a global market
Niall Anderson, &Beyond
11:00
Tea
10:45
Selling wine through tourism: The job to be done
Jerry Mpufane, The Moreti Partnership
11:25
Panel discussion: ‘How inspiring experiences can boost revenue diversification in Wine Tourism’
With panelists Harry Mellk (Independent Wine Master & Consultant), Carolyn Martin (Creation Wines), Andrew Watson (Brandright), and Vanessa von der Heyde (Sustainability Institute).
12:15
Lunch
13:15
Beyond the Tasting Room: Building customer relationships and revenue that lasts
Andrew Kamphuis, Commerce7
13:55
It Starts from Within: Designing a culture that inspires experiences and drives profit
Deborah Fox, Fox Browne Creative
14:35
Tea
14:55
Why Experience Design Matters in Tourism Strategy
Marisah Nieuwoudt, SA Wine
15:35
Fire-side chats
16:25
Close and thank you
Greg Hughes, OnePoint Group