Annemie Liebenberg

CEO, Visit Stellenbosch

Annemie Liebenberg brings a wealth of experience in tourism marketing, destination development, and strategic leadership to her role as the CEO of Visit Stellenbosch. Throughout her career, she has developed expertise in positioning destinations for year-round appeal, championing inclusive tourism initiatives, and creating youth empowerment programmes through education and enterprise development. Annemie’s academic background combined with hands-on experience in both public and private sectors gives her a uniquely holistic view of the tourism industry. Known for her collaborative, authentic leadership style that’s deeply rooted in purpose, she is focused on creating opportunities in underrepresented communities and developing tourism models that are resilient, relevant, and centred on the people they serve. In her role as CEO, Annemie drives integrated tourism strategies that honour Stellenbosch’s rich heritage while embracing its dynamic, future-forward potential.