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Carolyn Martin

A Visionary in Sustainable and Innovative Wine Tourism

Carolyn Martin is the co-owner and creative director of Creation Wines, located in the Hemel-en-Aarde region of the Western Cape, South Africa. Renowned for her dynamic approach and commitment to innovation, she is a leading expert in wine and food pairing and a driving force behind the transformation of wine tourism into a world-class experience.

Industry Leadership & Global Recognition

Creation Wines Achievements:

    • Ranked in the Top 50 of the World’s Best Vineyards (2019, 2021, 2022, 2023, 2024).
    • No. 1 in Africa (2021, 2022, 2023, 2024).
    • No. 3 globally in 2024.
    • Winner of “Best Brand Experience” by V d’Or in 2024.
    • Honors & Contributions:
      • Named a Paul Harris Fellow by Rotary International (2019) for her commitment to community development.
      • Recognized among the Top 50 Most Influential Women in Wine & Spirits by WINWSA (2021).
      • Serves as a board member of Wines of South Africa (WOSA), shaping the global perception of South African wine.

 A Thought Leader in Sustainable & Innovative Wine Business

Carolyn is a champion of sustainable wine tourism and revenue diversification, pioneering guest-centric experiences that integrate storytelling, gastronomy, and eco-conscious practices. Under her leadership, Creation Wines has become a benchmark for sustainability, innovation, and immersive brand experiences.

Her expertise in crafting memorable, value-driven guest experiences has set a new standard in the global wine industry, proving that strategic, sustainable business models can drive long-term success.

Speaking at the Wine Tourism South Africa Conference (May 8th)

Carolyn will be a featured panelist in the tasting discussion “How Inspiring Experiences Can Boost Revenue Diversification in Wine Tourism.” She will share insights into how innovative, guest-focused approaches can elevate a brand, foster loyalty, and create sustainable revenue streams in the evolving wine tourism landscape.

Carolyn Martin continues to push boundaries, shaping the future of wine tourism and sustainability while positioning Creation Wines as a leader in the international wine industry.