Andrew Harris

Marketing Director for Wine, DGB

Andrew Harris is a wine industry leader with nearly two decades of experience spanning wine marketing, brand strategy, route to market execution, and tourism development. Andrew is the Marketing Director for Wine at DGB and brings a rare blend of strategic vision and hands on, on the ground experience, underpinned by deep practical wine knowledge.

His career has been shaped by building brands from vineyard to consumer, translating big picture strategy into commercial results across domestic and international markets. Just as importantly for the tourism sector, Andrew has played a central role in the development, positioning, and day to day management of cellar doors and tasting facilities—creating visitor experiences that are both commercially sustainable and true to place.

Known for his ability to connect consumer insight, brand storytelling, and hospitality execution, Andrew is passionate about the role wine tourism plays in driving regional growth, brand equity, and long term value for the wine industry