Annemie Liebenberg

CEO, Visit Stellenbosch

Annemie Liebenberg is an accomplished tourism and marketing leader with over 18 years of experience driving innovation, stakeholder collaboration and commercially impactful strategies across South Africa’s premier destinations. As Chief Executive Officer of Visit Stellenbosch, she leads the strategic positioning of Stellenbosch as a globally competitive destination rooted in community and authenticity.

She is recognised for her ability to connect local communities, regional partners and global networks to deliver sustainable growth and meaningful economic impact. An experienced leader in transformation and change, Annemie champions a tourism model that is resilient, relevant and inclusive.

Her work continues to shape forward looking tourism across Africa, advancing destinations that create lasting value for both visitors and the communities they serve.