Jeremy Maarschalk

Head of Marketing, Waterford Estate

Jeremy Maarschalk is a seasoned marketing and communications leader in the luxury wine and hospitality sector, currently serving as Senior Engagement and Communications Manager at Waterford Estate. With a career at the estate that began on the frontlines of hospitality, Jeremy has grown into a strategic force in brand storytelling, digital engagement, and guest experience management.

Since joining Waterford Estate in 2019 as a Tasting Room Ambassador, Jeremy has developed an intimate understanding of the estate’s world-class offerings and cultivated a deep connection with guests from around the globe. Recognised early for his creativity and strategic insight, he quickly progressed through roles in marketing, digital communications, and client relations, consistently delivering campaigns and initiatives that strengthened the Waterford brand and drove measurable growth.

In his current role, Jeremy leads the estate’s communications and engagement strategy, integrating digital innovation, strategic brand management, and people-focused storytelling. His work ensures that every interaction, campaign, and touchpoint resonates with authenticity, enhancing both visitor experiences and the estate’s global reputation.

A passionate advocate for wine tourism, Jeremy combines his deep sector expertise with a forward-thinking approach to audience engagement, positioning Waterford Estate as a benchmark for excellence in luxury wine experiences worldwide.