Jessica du Toit

Head of Marketing and General Manager at New Cape Central Railway

Jessica du Toit is Head of Marketing and General Manager at New Cape Central Railway, where she leads brand strategy, operations, and the revival of a heritage rail experiences in the Cape Central Valley, aboard the only Wine Train of it’s kind.

A full-stack marketer, she has worked across Tourism & Travel, Adventure Experiences, Beverage & Wine, Ecommerce, Real Estate & PropTech, Accommodation, Health & Lifestyle, and Non-Profit sectors. While working in the NPO space, she recruited, trained, and led teams of over 300 volunteers, shaping large-scale events.

With a background in theology, writing, and trauma counselling, and a focus on marketing psychology, her work centres on human connection.