Ruth McCourt

CEO, Franschoek Wine Valley

Ruth McCourt is a dynamic leader in South Africa’s wine tourism sector, serving as the CEO of the Franschhoek Wine Valley.

With a deep passion for destination marketing and regional development, she has played a pivotal role in positioning Franschhoek as one of the country’s premier wine and culinary destinations.

Ruth brings extensive experience in stakeholder engagement, brand strategy, and tourism growth, working closely with wine estates, hospitality partners, and local government. Her work is defined by a commitment to collaboration, innovation, and elevating the global profile of the Franschhoek Valley.