Panel Discussion: How to differentiate your brand and customer experience


Carolyn Martin

Founder, Co-Owner & Marketing Director, Creation Wines

Dynamic, passionate, innovative, knowledgeable and multi-faceted, Carolyn is a wine and food pairing guru and marketing expert whose name is listed among the 50 Women of Influence in the 2021 Women in Wine and Spirits Awards (WINWSA).
Having completed her studies at the Michaelis School of Fine Arts in Cape Town, she moved to London where she soon launched her own design company. Innovative brand development was her focus with world-renowned brands such as 3M, Laurent Perrier and 3i.

Fast-forward to 2002, when Carolyn and her husband, Jean-Claude Martin, bought a farm in the Hemel-en-Aarde Ridge Wine Ward of South Africa. Naming it ‘Creation’, they set about developing it from scratch into a trendsetting estate within a few years.
In 2019 Carolyn was designated a Paul Harris Fellow by Rotary International, honouring her for her deep sense of the needs of her community.

It is no wonder therefore, that among its many recent achievements, the trailblazing Creation has not only once but four times won the Great Wine Capitals (GWC) of the World Award for the Most Innovative Wine Estate in South Africa. In 2021 the estate was the Global Winner of this prestigious award. Creation furthermore distinguished itself at the 2021 World’s Best Vineyards (WBV) Awards where it was selected No 10 on the global list and No 1 in Africa.