Building Diversity and Inclusion in a Consumer Audience


Hardy McQueen

Executive Producer, The CyberCellar Wineshow

Hardy specialises at the crossroads of CULTURE x TECH x MEDIA x BRANDS, creating businesses that have culture at their core.

His passions extend towards building and growing creator communities that resonate around purposeful products.

Over the last 20years, he has dedicated himself to demystifying and updating notions about the African continent. Through this practice he’s created and curated projects that cemented his position as a subject-matter expert on culture.

At the height of the alcohol ban in 2020, he founded the Nice Beverage Co. a canned wine business focused on bringing new audience and narratives to the wine scene.