Brand South Africa: Integrating the Excellence of Wine Tourism


Tshifhiwa Tshivhengwa

Tshifhiwa Tshivhengwa is the Chief Executive Officer at the Tourism Business Council of South Africa with 20 years’ experience in International Marketing, Business Development, International Trade Relations, and Leadership among others in tourism.

Tshifhiwa has worked for various companies in tourism value chain including South African Tourism, Myriad Marketing, FEDHASA, and others. He has also consulted for various companies focusing on projects development, marketing management, travel and events management, and communications.

Tshifhiwa holds a BBA Marketing Communications (Hons), Diploma in Marketing (Institute of Marketing Management) and a National Diploma in Tourism Management (University of Johannesburg). He is currently completing his MSc in International Business, Leadership, and Management with University of York.

During the time that Tshivhengwa was CEO of FEDHASA, he was instrumental in growing the organisation’s brand, keeping it relevant amongst all its stakeholders, and ensuring that FEDHASA’s members interests were kept top of mind at all times.

Tshivhengwa brings to the TBCSA strategic focus and versatile business acumen gained during his work internationally and in South Africa. He is a respected industry leader currently sits on the boards of the Tourism Grading Council of South Africa, Tourism BBBEE Charter Council and others.