Panel Chair: Investing in Tourism for Wine Sales


Andrew Douglas

Group Managing Director of Southern Skies Investment Holdings

Andrew Douglas is a “Wine Warrior” and Direct-to-consumer futurist. He is Group Managing Director of Southern Skies Investment Holdings, owners of, CellarDirect, Vintelligence and The Wine Show

After acquiring & scaling South Africa’s favourite wine event, The Wine Show, in 2015, Andrew has quickly gained a reputation as an innovative change agent and entrepreneur within the SA wine industry.

Andrew previously built a successful career as an Events Promoter in the UK, Australia & South Africa. He is now focussed on delivering marketing, sales and business intelligence solutions to SA wine producers.

In 2021 Andrew acquired – SA’s largest wine information portal, and CellarDirect – SA’s most used wine e-commerce storefront.  He also recently launched Vintelligence – a consumer focussed wine research business servicing the needs of the SA Wine Industry locally and abroad.

Andrew served as the Australian Honorary Consul to the Western, Eastern and Northern Cape from 2009 to 2011.