Interview: Selling High End Wines Globally


Michael Fridjhon

Wine Writer, Consultant and Educator

With over forty years’ experience in the production, wholesale and retail sectors of the industry and considerable local and international expertise, Michael Fridjhon is one of South Africa’s most widely consulted liquor industry authorities, a highly regarded international wine judge and one of the country’s leading wine writers.

He teaches and directs the Wine Judging Academy run in association with UCT’s Graduate School of Business and has been an adviser to the South African Minister of Agriculture. He is the author, co-author or contributor to over 30 books, writes a weekly column for Business Day, contributes to various international wine publications and provides all the wine scores for WineWizard.

A recipient of the French Chevalier de l’Ordre du Mérite Agricole, he was the Louis Roederer International Wine Columnist of the Year in 2012 and is an honorary life member of the UK’s Circle of Wine Writers.